We are a creative agency based in London. We specialise in highlighting the best features of a building or place with our view guides, websites, photography, magazines and where appropriate, children’s books.

Tower Bridge commissioned Baizdon to produce a guide to the view from the upper walkways of the London's icon.

Our photographer shot a 360˚view of the capital, combining shots from the four of the Bridge's towers.

The one-metre foldout guide has proved consistently popular with visitors and over 25,000 copies have been sold.

In 2017, the Tower Bridge exhibition commissioned Baizdon to create a story and character that would appeal to families and introduce a mascot for the building, and Bella the Tower Bridge Cat was born.

We started with a book, which won a Children’s Book Of The Year award and quickly became the best-selling single item in the shop. A second book followed, along with a range of merchandise. In 2022 a third book was published and a family trail based on the books was created, generating very positive feedback. This summer Bella has become a soft toy.

“Miaow Miaow, I’m a real cat now!”

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Baizdon published the first souvenir guide for the Gherkin with the support of architects Foster+Partners.

Designed in a concertina format, it unfolds to reveal a unique one-metre photograph of Norman Foster's modern masterpiece.

The guide highlights historical and architectural details and features fresh imagery of the London icon.

Baizdon were approached by The Guildhall Art Gallery in the City of London to produce a souvenir guide book featuring the highlights of their extensive art collection.

The 48-page book features work by Rossetti, Millais, Constable, Lord Leighton and Alma-Tadema selected by the staff based on visitor feedback.

click here for a peek inside>

Bell House is a Georgian, grade II listed building in Dulwich. It houses a charity that offers support outside the mainstream school curriculum, lifelong learning, exhibitions, talks and musical events.

Baizdon have been involved in helping the Bell House with its public profile. We have designed their website, bellhouse.co.uk , art directed their marketing material and have produced their video channel, bellhousefilms 

Baizdon were commissioned to produce a fresh guide for The Monument in the City of London. We were also asked to make a limited edition hardback guides to commemorate the 350th anniversary of The Great Fire of London.

The finished guide features a panoramic of the City shot through the gold flames at the top and on the reverse, a one metre photograph of the complete column.

Click to see a video of the climb to the top

At the summit of the O2 building in London, a central platform provides 360-degree views of the city. Baizdon were asked to provide a guide to the landmark building itself and a view guide to the spectacular vista at the top. Our metre-long concertina guide provided a perfect format.

Watch the film "Up at The O2" experience

The Portrait Restaurant at the top of the National Portrait Gallery has one of the best views in central London. The NPG commissioned Baizdon to create a souvenir booklet that would help visitors interpret their unique vista.

Our publication, The Portrait Perspective, links paintings and photographs from the gallery's collection with some of the capital's most beautiful buildings.

Baizdon were commissioned to create a panoramic guide for the new Louvre in Abu Dhabi.

The concertina guide featured a twilight image of Jean Nouvel’s elegant museum on one side and thirteen key pieces from the museum’s collection on the reverse.

The guide was produced in English, French and Arabic versions.

Photography Hufton + Crow.

The Worshipful Company of Gold and Silver Wyre Drawers asked Baizdon to design and produce the catalogue for their prestigious exhibition to celebrate their 400th anniversary which is being held at The Guildhall Art Gallery.

Our advice was to aim for a book that celebrated the wonderful artefacts the committee had collected together, rather than a straightforward catalogue - to give their book life after the exhibition.

Baizdon enjoyed worked closely with the 400 Committee, a dedicated group including the current Master, a past Master and his extremely knowledgeable partner along with the exhibition’s curator on the project.

It was a wonderful book to work on and the exhibition itself is fabulous - it has been extended to December 31st and is well worth a visit!

A combination of London bridge guide and our classic Notebook. One side of the A3 fold-out guide features an illustrated map of the 35 river bridges of London created by water-colour artist, Lis Watkins. On the reverse is a written guide to the origins and heritage of the bridges.

The guide can be used as a poster or folded and stored in the Notebook's handy back pocket.

Woodlands.co.uk approached Baizdon to produce a quality gift that would help promote their brand with new clients. We suggested a Notebook+ format.

The hardback notebook combines neatly with a poster featuring a identification guide to British Trees with 50 photographs and illustrations. The reverse is a compendium of woodland facts, quotes and advice . NOTEBOOK+ examples

London's oldest patisserie, Maison Bertaux, approached Baizdon to help develop their online-delivery service. After photographing the patisserie Maison Bertaux asked us to design their website Maisonbertaux.com

Baizdon were commissioned by Searcys to produce a guide to The Gherkin's spectacular views.

Using panoramic photographs taken at different times of the day we produced a 32-page view guide highlighting one hundred points of interest across London.

The book entitled 360˚ at the Gherkin has sold over 5,000 copies .

Baizdon were asked to produce fresh branding for a unique villa in the heart of Taormina, Sicily. The villa has an unusual configuration and the best way to describe it was with drone footage. ( see below ) We built a new website featuring the footage and commissioned fresh photography .

The branding required a new logo, onward marketing and a change of name from Casa Scimone to Villa Scimone. We also produced a house publication including a magazine style guide to the town itself. villascimone.com

Our team have extensive experience in putting together high quality magazines. Baizdon's Creative Director, Johnny Morris is the founding Art Director for the Daily Telegraph's luxury travel magazine, Ultratravel.

magazine examples  

Working for Ultratravel, Johnny and Baizdon photographers have completed successful editorial collaborations with many luxury hospitality groups including:

Four Seasons Hotels and Resorts, Shangri La Hotels and Resorts, Aman Resorts, Royal Demeure Hotel Group, The Connaught, Jumeirah Hotels & Resorts,  St Regis Hotels & Groups, Mandarin Oriental Hotels, W Hotel - Starwood Hotels, LMVH Hotel Management.

Layouts and covers