The Tower Bridge Cat

In 2017 Tower Bridge asked us to create a brand that would help bring the family market to the attraction. We started with a book, which won a Children’s Book of the Year award and quickly become the best-selling single item in the shop. A second book followed, along with a range of merchandise. In 2022 a third book was published and a family trail based on the books was created, generating very positive feedback. This summer Bella, The Tower Bridge Cat, has become a soft toy. “Miaow miaow, I’m a real cat now!"

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Tower Bridge 360°

Tower Bridge commissioned Baizdon to produce a guide to the view from the upper walkways of the London's icon. Our photographer shot a 360˚view of the capital, combining shots from the four of the Bridge's towers.
The one-metre foldout guide has proved consistently popular with visitors and over 25,000 copies have been sold.